Straightforward breakdowns of what actually moves the needle in Google Ads, Meta Ads and conversion tracking, written for business owners, not marketers.
The most common structural issues we find during PPC audits, and how to spot them yourself before booking a call.
Read the article →How duplicate events and unqualified form fills quietly inflate lead counts, and what accurate tracking should look like instead.
Read the article →The frequency and CPM signals that tell you an ad has run its course, and a simple testing cycle to replace it.
Read the article →A practical way to think about ad budgets relative to your margins, sales cycle and how much data you need to optimise properly.
Read the article →A clear-eyed look at when automation helps and when it hides exactly where your budget is going.
Read the article →How 64impact structures every engagement, and why naming the starting point matters as much as the result.
Read the article →Book a free growth strategy call and we'll talk through what matters most for your business specifically.