Strategic management of Google Search, Shopping and Performance Max campaigns, built around cost-per-qualified-lead and measured against actual business outcomes.
Campaigns organised around your actual sales funnel, not just broad keyword themes, so budget goes toward the traffic most likely to convert.
The right mix of campaign types for your business, chosen based on where your customers are actually searching and buying.
Accurate lead and sale tracking set up before campaigns launch, so every optimisation decision is based on real data.
Bids, budgets, keywords and ad copy reviewed and adjusted weekly rather than left to run untouched between reports.
Businesses launching Google Ads for the first time and needing the right foundations
Businesses already running Google Ads but seeing rising costs or inconsistent lead quality
Companies without an internal PPC specialist who need senior-level oversight
Teams that want a founder managing their account, not a rotating junior handler
Broad match keywords, no negative keyword list, and a shared Google Analytics conversion goal counting every form view.
A tighter account with clear cost-per-qualified-lead tracking, feeding directly into the sales pipeline.
Full account restructure, proper conversion tracking, and a weekly testing cadence on keywords and ad copy.
Wasted keywords cut, landing pages matched to search intent, and budget shifted toward what was actually converting.
See a full real client example on the Case Studies page →
Start with a free PPC audit and get a clear, senior-level view of what's working and what's wasting budget.