Every 64impact engagement follows the same structure: where a business started, where it stands today, how the change happened, and the specific actions behind it.
A distinctive product and clear niche positioning in menswear, but paid advertising performance was inconsistent and revenue wasn't scaling predictably.
A steadily growing ecommerce revenue channel with a stronger return on ad spend and a repeatable system for deciding which products and audiences to back.
Focused on finding the intersection of best-performing products, the right audience and creative that communicated the brand properly, rather than simply increasing spend.
Audited existing Meta and Google campaigns, refined prospecting and retargeting, introduced new lifestyle-led creative, improved Shopping feed optimisation, and reallocated budget toward the best-performing campaigns.
Enquiries were coming through Google Ads, but a meaningful share weren't genuinely qualified, and cost per lead was under pressure.
A substantially higher volume of qualified enquiries each month, with a healthier qualification rate and a lower cost per lead.
Shifted optimisation away from raw lead volume and toward genuinely qualified enquiries, rebuilding targeting and tracking around the services most likely to convert.
Rebuilt the Google Ads account structure around high-intent search terms, introduced service-specific landing pages, improved conversion tracking, and refined geographic targeting.
A consistent monthly advertising budget, but lead volume and cost per lead weren't where they needed to be.
A markedly higher volume of leads from the same monthly spend, with cost per lead falling significantly.
Identified where leads were being lost between ad click and form submission, tightened targeting, and simplified the path from ad to enquiry.
Audited historical campaign data, removed low-intent traffic and underperforming keywords, simplified lead forms, and shifted budget toward the highest-converting campaigns.
An acquisition funnel that wasn't clearly separating cold prospects from warmer retargeting audiences, leading to inconsistent lead quality.
A more predictable, higher-quality flow of qualified leads each month, with a lower cost per qualified lead.
Rebuilt the acquisition funnel around audience intent, separated cold prospecting from retargeting, and aligned landing-page messaging with the specific offer.
Rebuilt the Meta and Google campaign structure, introduced audience segmentation, created dedicated landing pages, implemented improved conversion tracking, and reallocated budget toward the highest-quality lead sources.
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