Accurate conversion tracking is the foundation everything else depends on. We set up and audit tracking so every lead, sale and cost figure you see is actually real.
Google Ads and Meta conversion events configured to count genuine leads and sales, not every form view or page load.
More resilient tracking that isn't as affected by browser restrictions and ad blockers, keeping your data accurate.
Connecting ad platform data to what actually happens after the enquiry, so you can see which campaigns produce real sales.
Clear, regular reporting on the metrics that matter to your business, not a wall of platform statistics.
Before any campaign can be optimised properly, the tracking behind it needs to be right. Common issues we find include:
Duplicate conversion events inflating reported lead numbers
Form submissions counted as conversions with no lead quality filter
No connection between ad platform data and actual sales or bookings
Tracking that was set up once and never checked again since
A free PPC audit includes a review of your conversion tracking, not just your campaigns.